Introduction

Home Improvement Sales via Key Retail Formats in New Zealand to 2013' databook provides market value data for five key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Home improvement retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013

*Market value of five categories: decorative materials, electrical hardware, hardware, non-decorative materials and tools

*Current and forecast analysis of sales via major retail channels in the home improvement industry as well as its sub-categories

Highlights

Home Improvement retail sales in New Zealand increased at a compound annual growth rate of 3.6% between 2003 and 2008.

Non-Decorative materials sales led the home improvement market with a share of 55.8% in 2008. Home improvement and gardening supplies retailers were the leading retail format for non-decorative materials in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the home improvement market in New Zealand

*Understand the future direction of the market with reliable historical data and full five year forecasting

Table of Contents :

VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOME IMPROVEMENT RETAIL SALES OVERVIEW 6
Home improvement retail market definition 6
Home improvement sales overview 7
Home improvement retail sales value, 2003'08 8
Home improvement retail sales value, 2008'13 10
HOME IMPROVEMENT MARKET SEGMENTATION 12
Market sales analysis by category, 2003'08 12
Market sales analysis by category, 2008'13 15
HOME IMPROVEMENT SALES ANALYSIS BY KEY RETAIL FORMATS 18
Retail format definitions 18
Home improvement sales analysis by key retail formats, overview 21
Home improvement sales analysis by key retail formats, 2003'08 22
Home improvement sales analysis by key retail formats, 2008'13 23
DECORATIVE MATERIALS SALES ANALYSIS BY KEY RETAIL FORMATS 24
Decorative materials sales analysis by key retail formats, overview 24
Decorative materials sales analysis by key retail formats, 2003'08 25
Decorative materials sales analysis by key retail formats, 2008'13 26
ELECTRICAL HARDWARE SALES ANALYSIS BY KEY RETAIL FORMATS 27
Electrical hardware sales analysis by key retail formats, overview 27
Electrical hardware sales analysis by key retail formats, 2003'08 28
Electrical hardware sales analysis by key retail formats, 2008'13 29
HARDWARE SALES ANALYSIS BY KEY RETAIL FORMATS 30
Hardware sales analysis by key retail formats, overview 30
Hardware sales analysis by key retail formats, 2003'08 31
Hardware sales analysis by key retail formats, 2008'13 32
NON-DECORATIVE MATERIALS SALES ANALYSIS BY KEY RETAIL FORMATS 33
Non-decorative materials sales analysis by key retail formats, overview 33
Non-decorative materials sales analysis by key retail formats, 2003'08 34
Non-decorative materials sales analysis by key retail formats, 2008'13 35
TOOLS SALES ANALYSIS BY KEY RETAIL FORMATS 36
Tools sales analysis by key retail formats, overview 36
Tools sales analysis by key retail formats, 2003'08 37
Tools sales analysis by key retail formats, 2008'13 38
HOME IMPROVEMENT RETAIL SALES ' COUNTRY COMPARISON 39
Home improvement retail sales value of top five countries, 2003'13 39
APPENDIX 41
Methodology 41
Related research 42
consulting 42
Disclaimer 42


LIST OF FIGURES
Figure 1: Sales of home improvement in New Zealand, value ($m), 2003'13 7
Figure 2: Sales of home improvement in New Zealand, value ($m), 2003'08 8
Figure 3: Forecast sales of home improvement in New Zealand, value ($m), 2008'13 10
Figure 4: Sales of home improvement in New Zealand, value break down by category ($m), 2003'08 12
Figure 5: Sales of home improvement in New Zealand, value break down by category (%), 2008 14
Figure 6: Forecast sales of home improvement in New Zealand, value break down by category ($m), 2008'13 15
Figure 7: Sales of home improvement in New Zealand, value break down by category (%), 2013 17
Figure 8: Home improvement, New Zealand, revenue split by key retail formats (%), 2008 21
Figure 9: Decorative materials, New Zealand, revenue split by key retail formats (%), 2008 24
Figure 10: Electrical hardware, New Zealand, revenue split by key retail formats (%), 2008 27
Figure 11: Hardware, New Zealand, revenue split by key retail formats (%), 2008 30
Figure 12: Non-decorative materials, New Zealand, revenue split by key retail formats (%), 2008 33
Figure 13: Tools, New Zealand, revenue split by key retail formats (%), 2008 36
Figure 14: Home improvement, growth comparison (value $m), top five countries 39


LIST OF TABLES
Table 1: Home improvement retail market definition 6
Table 2: Sales of home improvement in New Zealand, value ($m), 2003'13 7
Table 3: Sales of home improvement in New Zealand, value ($m and NZ$m), 2003'08 9
Table 4: Forecast sales of home improvement in New Zealand, value ($m and NZ$m), 2008'13 11
Table 5: Sales of home improvement in New Zealand, value break down by category ($m), 2003'08 13
Table 6: Forecast sales of home improvement in New Zealand, value break down by category ($m), 2008'13 16
Table 7: (Part 1) Retail format definitions 18
Table 8: (Part 2) Retail format definitions 19
Table 9: (Part 3) Retail format definitions 20
Table 10: Home improvement, New Zealand, revenues split by key retail formats ($m), 2003'08 22
Table 11: Home improvement forecast, New Zealand, revenues split by key retail formats ($m), 2008'13 23
Table 12: Decorative materials, New Zealand, revenues split by key retail formats ($m), 2003'08 25
Table 13: Decorative materials forecast, New Zealand, revenues split by key retail formats ($m), 2008'13 26
Table 14: Electrical hardware, New Zealand, revenues split by key retail formats ($m), 2003'08 28
Table 15: Electrical hardware forecast, New Zealand, revenues split by key retail formats ($m), 2008'13 29
Table 16: Hardware, New Zealand, revenues split by key retail formats ($m), 2003'08 31
Table 17: Hardware forecast, New Zealand, revenues split by key retail formats ($m), 2008'13 32
Table 18: Non-decorative materials, New Zealand, revenues split by key retail formats ($m), 2003'08 34
Table 19: Non-decorative materials forecast, New Zealand, revenues split by key retail formats ($m), 2008'13 35
Table 20: Tools, New Zealand, revenues split by key retail formats ($m), 2003'08 37
Table 21: Tools forecast, New Zealand, revenues split by key retail formats ($m), 2008'13 38
Table 22: Global home improvement market split (value $m), top five countries 40

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About the Author:
Pushpanjali
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